Lil Roberts, founder, and CEO of xendoo said that working with Gusto was an obvious decision, as both companies share the same market: small business owners looking to streamline their bookkeeping, payroll, or benefits needs. The next step will be a long-term, deeper tech partnership between the South Florida-based xendoo and Gusto, which is headquartered in San Francisco.
Why SaaS Businesses Are Switching to Remote Bookkeeping
For many SaaS businesses, bookkeeping starts as an internal task. A founder handles it. An ops lead owns it part-time.
