Cashflow Vs. Profitability with Lil Roberts, CEO Xendoo

Lil Roberts, CEO and founder of Xendoo, appeared on The Savvy Entrepreneur with host Doris Nagel to discuss concepts of cash flow vs. profitability and share tips to keep both healthy.

The Savvy Entrepreneur is a talk radio show dedicated to helping entrepreneurs on their path to success by sharing tools, tips, resources, and experience.

Uncertain Environment in Business concept - man working at laptop looking thoughtfully out window

Lil Roberts on Navigating an Uncertain Environment

A Precarious Spot for Small Businesses

In an article for Entrepreneur, Xendoo CEO and founder Lil Roberts talked a bit about how each outcome of the 2020 election could affect small businesses. She also offered some strategies for small business owners to negotiate the uncertain environment surrounding the election. While the election has since been decided, the challenges triggered by the pandemic are still putting small businesses in a precarious spot. Lil’s advice remains essential for business owners looking to navigate this minefield.

Maintain a Laser Focus

In times of uncertainty, Roberts says, “[b]usiness owners are well served to…focus on what they do best — running their business.” Specifically, ignore the things that are beyond control and avoid reactive decision-making. Instead, key in on things like expenses, cost control, and overall financial management. However, this doesn’t mean to stick one’s head in the sand. Small business owners should also have contingency plans in order to stay nimble and be able to adapt to changes that may arise.

Get Back to the Basics

“Business owners with the strongest foundation are the ones who survive challenging times,” says Roberts. “This includes building a positive company culture that values every team member, prioritizing interactions with customers or clients to deliver exceptional products and services, and monitoring the financial health of the business to quickly make decisions as the economic climate changes.” With so much going on in the world, it’s very easy to lose sight of these basics. However, they are critically important in an uncertain environment.

Stay Positive and Move Forward

The past election cycles, the pandemic, and the uncertain environment – Roberts calls these “energy vampires to small business owners”. She adds that, “a positive outlook and a focus on the future go a long way in ensuring their business remains resilient. Time will pass and the world will keep moving. A positive outlook is integral in keeping their businesses moving — onward and upward through uncertainty.”

We Get Small Business

Lil Roberts experienced the shortfalls of the archaic accounting industry first-hand. Her one goal: provide small business owners with financial peace of mind. How? Provide accessibility to expert CPAs, predictable pricing, and speed to financial numbers delivered through technology. Xendoo’s proprietary technology allows our expert bookkeeping team to 10x the productivity of a traditional bookkeeper and CPA. In partnership with Xero, we offer a monthly bookkeeping solution driven by real-time data and most importantly, real people.

Top ten rank in Inc 5000 Regionals concept - Businessman overlaid with the words "top ten"

Xendoo: Top 10 on the Inc. 5000 Regionals

One of Florida’s Fastest-Growing Companies

Inc. Magazine has ranked Xendoo 10th on its Inc. 5000 Regionals: Florida list, highlighting its dramatic growth in the South Florida area. As an extension of the Inc. 5000, which ranks the 5000 fastest-growing companies in the United States, the 5000 Regionals focuses on the companies in six regions: Florida, California, Texas, the Midwest, NY Metro, and DC Metro. Companies are ranked according to the percentage growth of their annual revenue over a two-year period. For example, the 2021 Regionals used 2017 as a baseline and tracked growth through 2019. Complete results of the Inc. 5000 Regionals: Florida, including company profiles and an interactive database, can be found here.

 

Meeting the Needs of a New Reality

Additionally, Xendoo has increased the size of staff to 28 employees and is looking to fill seven new positions. Furthermore, this comes with an approximate 10% month-over-month revenue increase. Lil Roberts, CEO and founder, says, “Companies worldwide have undergone many hardships over the past year. From revenue loss and shifts to remote work, small businesses have adapted to meet the needs of their new reality – and Xendoo has been with them every step of the way. For instance, at Xendoo, we ensure that our SMB clients’ finances are up-to-date on an ongoing basis. Moreover, during a COVID-19-fueled economic downturn, we’ve made sure they have the support needed to access grants from the Paycheck Protection Program. It’s an honor to see our continuous efforts recognized nationally by Inc., being named one of Florida’s fastest-growing companies.”

 

We Get Small Business

As a fellow small business owner, Lil Roberts experienced the shortfalls of the archaic accounting industry first-hand. Consequently, she envisioned one goal: provide small business owners with financial peace of mind. Specifically, to provide access to expert CPAs, predictable pricing, and speed to financial numbers delivered through technology. With this in mind, Xendoo’s proprietary technology allows our expert bookkeeping team to 10x the productivity of a traditional bookkeeper and CPA. In partnership with Xero, we offer a monthly bookkeeping solution driven by real-time data and most importantly, real people.

South Florida Tech growth concept - Sunrise over Miami

The Sky is the Limit for Xendoo, South Florida Tech Economy

On the Verge of Explosive Growth

A recent article by Citybiz profiles our own Lil Roberts and touts the dramatic growth potential of both Xendoo and the South Florida tech economy. While many other businesses have been hit hard by the pandemic, Xendoo has seen a sharp swell in revenue. Additionally, staff size has grown to 28 employees and we’re looking to fill seven new positions to further develop and support our financial services for small businesses. To date, Xendoo has garnered $3.5 million in venture capital. This includes funding from high-profile angel investor Jason Calacanis, as well as winning Steve Case’s “Rise of the Rest” competition, the start-up competition at Miami’s annual eMerge Americas conference, and the VilCap Finance Forward award.

A Unique Moment for the Regional Business Community

Lil, a serial entrepreneur who launched the Fort Lauderdale-based financial technology “fintech” company prior to Xendoo in 2017, believes that South Florida is on the verge of explosive growth as an entrepreneurial, technology, and start-up hub. She says, “[w]e’re in a unique moment for our regional business community and overall economy, writing a special chapter that will define this area for generations.” Over the past year, COVID-19 has driven massive numbers of financiers and entrepreneurs from the dense metropolitan areas of California and New York here to southern Florida.

Ideal Conditions for Progress

However, that’s just the catalyst. Lil points to the fertile environment South Florida offers as a support system to these folks. Almost 60 colleges within a 50-mile radius of Miami educate over a quarter million students per year. Additionally, there are a number of organizations and events, many of which Lil is involved with. These include Start Up Grind, Sup-X, Coral Springs Innovation Day, and the Nova Southeastern University State of Innovation panel.

Entrepreneurs Organization South Florida

Lil has also been a member of Entrepreneurs’ Organization South Florida (EO SOFLO) for 12 years. Forbes calls EO “the Justice League of the entrepreneurial world” and the South Florida chapter is one of the largest, with more than 200 members who run businesses with 10,000 employees and more than $2 billion in annual revenue. Quoted in the article, Jason Loeb, president of EO SOFLO, says, “Lil has profoundly sharp vision and drive…She’s everything an entrepreneur and leader should be and personifies the core principles of EO.”

We Get Small Business

Lil Roberts experienced the shortfalls of the archaic accounting industry first-hand. Her one goal: provide small business owners with financial peace of mind. How? Provide accessibility to expert CPAs, predictable pricing, and speed to financial numbers delivered through technology. Xendoo’s proprietary technology allows our expert bookkeeping team to 10x the productivity of a traditional bookkeeper and CPA. In partnership with Xero, we offer a monthly bookkeeping solution driven by real-time data and most importantly, real people.

Table of Experts: Exploring the Future of Tech, Innovation & Education

“It is a unique skill set that for you to be able to think, move, and run at the speed of a startup and the constant change that happens in startups.” -Lil Robers, CEO and Founder of Xendoo

Broward startup Xendoo adds jobs as more small businesses turn to cloud-based accounting

“We had grown rapidly since our launch, so we hadn’t have the time to build out our system and processes before,” she said. “The pause gave us an opportunity to do that so we have the tools we need to support new customers.” -Lil Robers, CEO and Founder of Xendoo

Xendoo Ranks Top 10 on Inc. 5000 Regionals: Florida List, Continuing Rapid Growth as a South Florida Fintech Leader

Inc. Magazine has ranked Xendoo 10th on its Inc. 5000 Regionals: Florida list, highlighting its dramatic growth in the South Florida area.

Additionally, Xendoo has increased the size of staff to 28 employees and is looking to fill seven new positions.

8 Miami-Based Investors Share their Views on the Region’s Startup Scene

Miami is quickly becoming a symbol for the tech exodus from Silicon Valley. The area is home to a number of investors, successful tech founders and an eager local government.

For this survey, TechCrunch spoke to a number of investors about the area’s potential, opportunities and key players.

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Xendoo – 2020 Florida Companies to Watch

It’s a great honor for myself and Xendoo to be recognized as a GrowFL company.  We are filled with gratitude to be amongst the caliber of honorees past and present.

We’d like to thank Alma Kadragic for nominating us for this phenomenal honor to be recognized as a GrowFL company.  And I’d like to thank the team at Xendoo, who work tirelessly to move us forward…