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Celebrating Women’s Small Business Month: Thoughts from xendoo CEO and Founder, Lil Roberts

October 8, 2021/by Team
A female small business owner smiles inside her boutique shop

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National Women’s Small Business Month celebrates women’s achievements in business, and highlights what they bring to their communities as small business owners. We took a moment to interview Xendoo founder and CEO Lil Roberts, to get insight into what it takes to be a successful entrepreneur, and the importance of women leading in business. 

Build Up Your Team

What encouragement do you have for women who are in male-dominated industries? 

Shift your mindset. Do not let who dominates the industry define your role within it. Succeeding in business is all about excelling at what you do best, and building up a team that compliments the areas that you lack experience in. A multifaceted team is what makes a business thrive. When your team is growing their skills and knowledge, when your customers are happy, that is where you will find true success in your business.

It is crucial to focus on the problem that needs to be solved, and build a team that is as passionate about solving that problem as you are. That is what success looks like in every industry, no matter who it is dominated by. 

Inclusive by Nature

What is the importance of women leading in business?

Lil smiled and recalled a moment in which she had the opportunity to speak to Frances Frei, Senior Associate Dean for Executive Education at Harvard Business School. Frei shared her experience of solving problems with a team of women and immigrants, referencing studies that prove that when women lead, everyone wins. That is not to say that people and businesses cannot thrive under male leadership – they do. It simply highlights that women tend to be inclusive by nature, and adept at empowering those around them to do and be their best. This leads to the creation of supportive, passionate teams and therefore, successful businesses. 

Hats Off to You 

To all female business owners and entrepreneurs, we are rooting for you. Happy National Women’s Small Business Month from your friends at Xendoo! Take time to celebrate your business and your amazing team this month. Focus on what you love – growing your business. Xendoo has your online bookkeeping covered. 

Schedule a free consultation with one of our accountants. We would love to get to know you and your business, and partner with you as your bookkeeping, accounting, and tax team! 

 

Watch the full interview with Lil below:

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Xendoo Affiliate Program Terms & Conditions

Effective Date: 5/13/25

These Affiliate Program Terms and Conditions (“Agreement”) govern participation in the Xendoo Affiliate Program (“Program”). By enrolling in the Program, you (“Affiliate,” “you,” or “your”) agree to be bound by this Agreement.

1. Program Overview

Xendoo offers a commission-based affiliate program that allows participants to earn a referral bonus for each new customer who successfully onboards for Xendoo’s services using a unique tracking link.

2. Eligibility

To participate, you must:

  • Be 18 years or older

 

  • Be a USA resident
  • Have an active website, blog, or social media presence (or other approved platform)
  • Comply with all applicable laws and regulations

Xendoo reserves the right to approve or reject any application at its sole discretion.

3. Referral Process

  • Upon approval, you will receive a unique affiliate tracking link.
  • When a user clicks your link, a 30-day tracking cookie is applied.
  • If the user signs up for Xendoo within that 30-day window, and becomes a qualified customer, the referral is attributed to you.
  • A customer is considered qualified once they have signed up, been onboarded successfully, and remained customer for at least 30 days.

4. Commission and Payout

  • You will earn $250 for each valid referral that results in a qualified Xendoo customer.
  • Commissions are reviewed after the 30-day qualification period.
  • Payouts are made quarterly, via PayPal or check.

5. Restrictions

You may not:

  • Use paid advertising that includes Xendoo-branded terms (e.g., “Xendoo bookkeeping”)
  • Misrepresent Xendoo, its services, or your relationship with the brand
  • Offer unauthorized discounts, rebates, or financial incentives
  • Spam or use deceptive practices to drive clicks or signups
  • Promote Xendoo using coupon or deal websites, including submitting unauthorized discount codes or claiming to offer exclusive offers

Violations may result in immediate removal from the Program and forfeiture of unpaid commissions.

6. Termination

You or Xendoo may terminate this Agreement at any time, with or without cause. Upon termination, all use of Xendoo branding, links, and promotional materials must stop. Pending commissions will be reviewed for payout eligibility at the end of the current quarter.

7. Cookie Duration

Each referral is tracked via a 30-day cookie. If a user returns and completes their signup within 30 days of clicking your link, the referral is still credited to you.

8. Limitation of Liability

Xendoo shall not be held liable for indirect, incidental, or consequential damages. Participation in the Program does not guarantee earnings.

9. Modifications

Xendoo reserves the right to update or modify these terms at any time. You will be notified of changes via email or the affiliate dashboard. Continued participation constitutes acceptance of the revised terms.

10. Identifying Yourself as an Affiliate

You may not issue press releases or make public statements that reference your participation in the Xendoo Affiliate Program without prior written consent. You must not misrepresent or embellish your relationship with Xendoo in any way, including suggesting that you are employed by, endorsed by, or acting on behalf of Xendoo. You may not imply that Xendoo sponsors or contributes to any organization, cause, or individual.

However, where required by law or platform guidelines, you must clearly disclose your participation in the Program. For example, on websites or social media channels, you may include a statement such as:

“[Your Name] is a participant in the Xendoo Affiliate Program, an affiliate advertising program designed to provide a means for referring customers to Xendoo’s accounting, bookkeeping, and tax services.”

 

11. Independent Contractor Status

Affiliates are independent contractors. Nothing in this Agreement creates a partnership, employment relationship, or agency arrangement.

12. Governing Law

This Agreement is governed by the laws of the State of Florida, without regard to its conflict of law principles.